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Moe’s Original BBQ came to 970 Design in the summer of 2019 with a unique request: They had a sterling brand that had expanded from a tiny operation in the mountains of Vail to more than 60 locations worldwide but realized that–after decades of growth–their brand storytelling had become a bit diluted. They wanted us to help them with a nuts-and-bolts re-evaluation of all aspects of their marketing, but not in a way that was dismissive of the brand’s long standing identity. This project wasn’t a rebranding as much as it was a revitalization.
[branding created while working with 970 design agency]
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- logo - branding - collateral - brand guidelines - social