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We can’t think of anything more inspiring to design around than gorgeous floral arrangements, can you? Vintage Magnolia was taken over by a couple who actually worked on-staff for several years, so they wanted a bit of a face-lift but not stray too far away from the integrity and brand loyalty of the business as a whole. 970 was able to keep the original feel of the magnolia illustration and script font but updated to a more modern and timeless look with a more simplified illustration and sans serif font. Not only did we update the primary logo but we couldn’t help ourselves by creating a fairly extensive array of submarks, secondary logos and icons.
[branding created while working with 970 design agency]
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- logo - identity - branding - social - collateral