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Scott’s Liquid Gold recently took ownership of a fan favorite brand “Kids’N’Pets” but it was obvious the brand needed a face lift. Staying true to the original branding, we kept the logo the same and the overall color scheme of yellow so that it’s audience would still feel that same brand connection. The updated brand is more clean, friendly, and approachable with a slight nod of whimsical. Cleaning up after pets and kids is already stressful enough, so the brand should feel relaxed and helpful.
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- packaging - branding - identity - social - collateral