Country Kennels is a small no-kill animal shelter for cats and dogs. I volunteered here for some time and got to know the animals there very well. It broke my heart to know that these animals were once pets, but then were disgarded. I used their name as the overall theme for their identity, elaborating on the rugged outdoors, since the shelter was in the middle of no-where. Collateral and Promotional Mailer (pop-up book).